As the name suggests, it is a white surface which is matte in nature. Even a slight glossiness in the surface will cause the surface to have slight hotspot depending on how glossy the surface is. Usually other manufacturers have a calendered finish on the PVC surface, due to which there is a texture. This texture usually attracts dust, is more difficult to clean, becomes dull over time, and high-quality visuals are compromised due to focus inability and therefore is compromised. The Colour Pro has a Nano texture finish, due to which the mattness is extremely high. The Gain is measured on all equally 9 places across the surface and made sure that it is the same to reduce the loss of light across the surface.